Future airplane cabin for Japanese?

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samulim
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Future airplane cabin for Japanese?

Unread post by samulim » Tue May 24, 2016 2:09 am

Hi all!

I’m a doctoral student at Aalto University in Helsinki, and involved in designing a conceptual airplane cabin for Japanese markets in year 2025. I wish to ask help from the almighty community :)

It is of course essential to know Japanese to design what is best for them. I am trying to learn and wanted to ask if you, or someone you know, have insights into any one of the questions below? Big questions, I know :) But if you have ideas to even any single one of them, it would be very helpful and possibly interesting to other forum members.


1) Any factors that are characteristic to modern Japanese in terms of culture, demographics, lifestyle, or basically anything that could have relevance for aircraft cabin design - we don't know yet what to ask so keep an open mind.

2) Trends and megatrends, relevant or analogous to cabin design in the Japanese market - anything from general trends to trends directly related to air travel.

3) Someone else or any place (location, website, event, online forum, report, knowledgeable person …) who might have useful information or leads.

4) Whatever comes to your mind that may help in designing a cabin for future Japanese markets that I did not realize to ask!


You can also spread this message. Thank you!

Feel free to answer here for everyone to see and discuss, or if you wish so, you can send me email too.


Samuli Mäkinen
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Re: Future airplane cabin for Japanese?

Unread post by Shawn » Tue May 24, 2016 3:35 am

I'm not sure if this is the right forum for your questions, but you never know; it is a diverse group.
Off the top of my head, try the Statistics Bureau and the prime minister's office. You should be able to find some white papers on what you're looking for.

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Re: Future airplane cabin for Japanese?

Unread post by senseiman » Tue May 24, 2016 6:37 pm

I`m a bit confused about why a Japanese airplane cabin would be different from any other airplane cabin.
祇園精舎の鐘の聲、諸行無常の響あり。娑羅雙樹の花の色、盛者必衰のことわりをあらはす。おごれる人も久しからず、唯春の夜の夢のごとし。たけき者も遂にほろびぬ、偏に風の前の塵に同じ。

steki47

Re: Future airplane cabin for Japanese?

Unread post by steki47 » Wed May 25, 2016 7:56 am

senseiman wrote:I`m a bit confused about why a Japanese airplane cabin would be different from any other airplane cabin.
Well, the Japanese sky is unique...

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Re: Future airplane cabin for Japanese?

Unread post by AsahiSupaSpy » Wed May 25, 2016 11:11 am

Well, to start with you'll have to ensure that all announcements, including the captain's, are made in a patronising baby-voice. Also you'll need lots of doorways to stand in while having a conversation. Perhaps a live show of two douche-wads hitting each other over the head with inflatable mallets? And let's not forget having the only two settings on the temperature control being either boiling hot or freezing cold. The cabin crew can simply alternate between them. We can dispense with any room-temperature bullshit.
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samulim
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Re: Future airplane cabin for Japanese?

Unread post by samulim » Mon May 30, 2016 4:24 am

Hi, and thank you all for the replies!
The statistics are definitevely something I'm going trough. I'll promise to consider baby-voice etc. as well.

Naturally any plane would have a high resemblance to the planes most people are used to today. However, planes are not the first product that would be customized to some specific user group. When that group is big enough, it makes sense and it will be a win-win. Yes, this was fairly roughly put :)

Traveling by airplane, as well as the cabin itself, has certain elements like food or in-flight entertainment system, aesthetics and so forth. And different people like different things. So if there would for instance be some trend in eating/food happening in Japan, it could be incorporated into the design or the service, by the manufacturer or the airline. And Japanese have for example always been ahead in using mobile phones in communicating by more complex manners, not SMS, when SMS was the new thing elsewhere. They are technologically oriented and keen on being up-to-date. Of course in the case of airplanes it would be difficult to please every single wish, but there most certainly are and will be trends related to some elements to flying and cabin design that, when taken into account, would make the flight more pleasurable.

This is also interesting regardless of flying. I like many aspects of the current Japanese culture and it's interesting to envision what the future will bring. The youth for example seem to be far from the traditional mental image I once had.

I hope I made some sense.

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Re: Future airplane cabin for Japanese?

Unread post by downinjapan » Mon May 30, 2016 8:27 pm

samulim wrote:And Japanese have for example always been ahead in using mobile phones in communicating by more complex manners, not SMS, when SMS was the new thing elsewhere. They are technologically oriented and keen on being up-to-date.
Have you ever been to a Japanese bank or city hall? You seem pretty ill-informed. :eyes:

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Re: Future airplane cabin for Japanese?

Unread post by sirwanksalot » Mon May 30, 2016 11:59 pm

downinjapan wrote:
samulim wrote:And Japanese have for example always been ahead in using mobile phones in communicating by more complex manners, not SMS, when SMS was the new thing elsewhere. They are technologically oriented and keen on being up-to-date.
Have you ever been to a Japanese bank or city hall? You seem pretty ill-informed. :eyes:
No way,dummy, they have the latest and greatest facsimile technology.

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Re: Future airplane cabin for Japanese?

Unread post by RalphWiggum » Tue May 31, 2016 4:42 am

downinjapan wrote:
samulim wrote:And Japanese have for example always been ahead in using mobile phones in communicating by more complex manners, not SMS, when SMS was the new thing elsewhere. They are technologically oriented and keen on being up-to-date.
Have you ever been to a Japanese bank or city hall? You seem pretty ill-informed. :eyes:
You still seem like a cunt though, so you probably ought to try being a bit nicer.

It's no wonder no new people ever come here. This chap has asked a civil (if slightly naive) question and has been given pretty short shrift.
Shit wank bollocks

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Re: Future airplane cabin for Japanese?

Unread post by AsahiSupaSpy » Tue May 31, 2016 10:53 am

samulim wrote:Of course in the case of airplanes it would be difficult to please every single wish, but there most certainly are and will be trends related to some elements to flying and cabin design that, when taken into account, would make the flight more pleasurable.
Simple. Reverse all the things airlines HAVE been doing the last 10 years or so. More seats, less space per passenger, loose carry-on allowance, worse food, intrusive advertising, extra charges for things that were part of the airfare in the past, and so-on.

When I ask we Japanese what their favourite airline is, they invariably say JAL and ANA, the national carriers. Take a few flights on them, take some notes and boom, there's your baseline. Put it down as research expenses.

And Ralph, you're right. I am guilty of that too and I apologise.
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Re: Future airplane cabin for Japanese?

Unread post by sirwanksalot » Wed Jun 01, 2016 12:31 am

So just be the opposite of Jetstar but keep the same reasonable rates.

allblacks

Re: Future airplane cabin for Japanese?

Unread post by allblacks » Wed Jun 01, 2016 7:09 am

Jetstar is crap now. They used to fly direct into the Gold Coast (Aussie) and rather cheaply too I might add. But now the prices are the same as normal carriers and you have to fly via Cairns with a long stop there.

Other routes are lacking the cheap seats of yesteryear as well.

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Re: Future airplane cabin for Japanese?

Unread post by AsahiSupaSpy » Thu Jun 02, 2016 11:33 am

sirwanksalot wrote:So just be the opposite of Jetstar but keep the same reasonable rates.

Exactly. More legroom, fewer seats, better service and nicer food at a cheaper price. Call me a cynic, but I don't see that happening though.

Any flight, to anywhere, on any airline would be fine if there were no other passengers aboard. Other people suck.
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Re: Future airplane cabin for Japanese?

Unread post by MacGyver » Thu Jun 02, 2016 12:36 pm

AsahiSupaSpy wrote:More legroom, fewer seats, better service and nicer food at a cheaper price. Call me a cynic, but I don't see that happening though.
Rightly or wrongly, no of course not. Maybe at a higher price to offset fewer passengers, but certainly not at a cheaper price. It's a business and certainly at the moment the business model is to offer the cheapest fare. Something has to give to make a profit AND do that. Perhaps if punters start voting with their wallets and stop using LCCs/use more expensive carriers that offer better services, then perhaps the rest of the industry will follow suit. But while the regular punter is only interested in the cheapest fare, that won't happen. And while many ppl bitch about deathstar and other LCCs, they still use them. Cause it's cheap. Like my parents. They flew from LA to Sydney (on QANTAS I think but don't quote me) and had the option to sit near the door, you know the seats that have no seats in from of them and hence more legroom, but it was gonna cost $150 more. They wanted to sit there but weren't prepared to pay more for it. Me? Sign me up! But my olds and many other punters? Nope. My wife too. She flies a lot for business and it is always on the top-notch/old school carriers cause company pays but when we fly privately she wants the cheapest price. She books an LCC and then bitches how shit it was afterwards. Does the saying "you get what you pay for" no longer apply?
"Yous guys talk a lotta shit. I'm much more smarter than all a yous." - Samurai Jerk after being owned by the Let's Japan crew.

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Re: Future airplane cabin for Japanese?

Unread post by AsahiSupaSpy » Thu Jun 02, 2016 4:42 pm

I completely agree.
MacGyver wrote:the option to sit near the door, you know the seats that have no seats in from of them and hence more legroom, but it was gonna cost $150 more

10 - 12 years ago you may have just lucked out and been given those seats. Or you could have cheekily asked if they were available and been given them if they were like I used to. But with online bookng and the like, now everybody'll be hunting those seats so they would be leaving cash on the table if they didn't charge extra for them.

I remember flying in a half empty plane from Johannesberg to Sydney on QANTAS an age ago (that's a long-ass flight!) and I had the entire row behind the bulkhead to myself. Slept like a rock.
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Re: Future airplane cabin for Japanese?

Unread post by MacGyver » Thu Jun 02, 2016 4:58 pm

AsahiSupaSpy wrote:Or you could have cheekily asked if they were available and been given them if they were like I used to.
Yep me too. And being tall they generally didn't say no to me, unless they had already been allocated.
AsahiSupaSpy wrote:But with online bookng and the like, now everybody'll be hunting those seats so they would be leaving cash on the table if they didn't charge extra for them.
For sure. And it's a real shit fight to get a good seat these days online, even if it's not those seats.
AsahiSupaSpy wrote:I remember flying in a half empty plane from Johannesberg to Sydney on QANTAS an age ago (that's a long-ass flight!) and I had the entire row behind the bulkhead to myself. Slept like a rock.
Yeah I remember those flights. The only time I can get any sort of sleep is by lying down. I've been on half empty shorthaul flights recently, but longhaul always seems to be full these days.
"Yous guys talk a lotta shit. I'm much more smarter than all a yous." - Samurai Jerk after being owned by the Let's Japan crew.

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Re: Future airplane cabin for Japanese?

Unread post by In The Know » Thu Jun 02, 2016 11:27 pm

samulim wrote:I’m a doctoral student at Aalto University in Helsinki, and involved in designing a conceptual airplane cabin for Japanese markets in year 2025. I wish to ask help from the almighty community :) It is of course essential to know Japanese to design what is best for them.
My guess is that Japanese interior design engineers/ergonomic specialists who work for ANA and JAL (Japan's carriers) have already been in close contact with Boeing and Airbus plane designers WAAAY before they place multi-billion dollar orders. I'm not sure what an outsider (i.e., any gaikokujin) could contribute toward future design as it relates to Japanese comfort. I'm not trying to be a snarky asshole, merely stating my opinion. :cheers:

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Re: Future airplane cabin for Japanese?

Unread post by Shawn » Sat Jun 04, 2016 2:17 am

I think with Japanese users, experience trumps comfort. Give them a good experience and good service, and they will likely overlook the fact they were packed like sardines in the plane. :wink:

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