A story in the Fuji Sankei Business i says that G.communication has turned things around and will be back in the black in May.
As you read the translation, do you find it eerily reminiscent of Nova's grand plans? Is the plan realistic? Inayoshi may have put the company back in the black by chopping off as much deadwood as possible, but that's just a stopgap measure. Where's the advertising informing the public that Nova has been reborn? What's the plan for erasing the ugly stain of the Nova brand and attracting new students to take lessons at its great schools with top-notch instructors?
It's been six months since Nova, Japan's largest English conversation school, went bankrupt. Speaking to the Fuji Sankei Business i, Masaki Inayoshi, the head of Nagoya-based G.communication, says that Nova is poised be in the black by May.
The company has drastically reduced costs by consolidating operations and renegotiating leases. With its business focused on franchising schools, the company plans to nearly quintuple the number of schools to 975 by the end of the business year next March.
Where there were multiple Nova schools around a station, G.communication has consolidated them into a single branch, and has also renegotiated leases with landlords.
G.communication also merged the old Nova office in Shinjuku with head office in Osaka on Thursday, a move that saves the company ¥40 million.
In response to complaints that students were having trouble booking lessons, as was the case with the old Nova, G.communication revealed a revamped website at the start of the week that allows students to check the availability of lessons online from their computers at home. G.communication also has plans to allow lessons to be booked from mobile phones.
By the end of the business year next March, G.communication's plan is to open 15 directly-managed schools, 254 franchises, 240 mini Nova/juku schools, and have videophone systems installed at 274 schools. As of April, G.communication has 65,000 students and plans to nearly triple the number to 200,000 by next year.